The Sales Process leading to
closed sales

How to Sell Any Product or Service
to Any Target Market

This sales process is the easiest way to sell any product or service to any target market and achieve great results that can be repeated to create a lucrative income or grow your business. 

I've used it for my own sales, trained the corporate sales teams I've managed how to use it, and business owners and service providers have used it to grow sales and gain more clients. So you know this sales technique will work for you. 

Once you understand the sales training on the process it's easy to add the words to create new, effective sales scripts that work. 

And anyone can do it!

Let me show you the sales process that's already proven to work and how to use it. 

Below is an overview of the stages that make up the process and how they fit together to create a simple path from the introduction stage to closing the sale. You can see more sales training on each stage by following the links. 

A Simple Sales Process 

Slide from the sales course Selling SuccessFrom the sales training course Selling Success

The simple sales process for your meetings and telesales calls with prospects takes you through the stages of the sale: 

Introduction Stage: Where you briefly introduce you, your company, products or services, and give an engaging reason for the meeting or call.

Questioning Stage: You ask questions to discover the prospect's needs, wants and desires. 

Sales Presentation Stage: Present a solution, proposal, or sales offer that matches the prospect's requirements.

Closing stage: Ask for the order and deal with any objections.

This is the framework for the words you will use to customise the sales process for your role and the marketplace you sell into. Each of the stages contains several steps. Some of the steps are short and brief, especially if your products are simple, but each one is essential to the success of the call or meeting. 

Unique Sales Techniques Within
the Stages and Steps 

Slide from the sales course Selling SuccessFrom the sales course Selling Success

The sales process on it's own works well, you can add to it your own words to customise it for your sales.

To do this I advise creating a script, reminders, or prompts of what you should be doing and saying at each step and stage. 

I've developed and added to the stages unique sales techniques that influence the prospect to move forward, make each step as effective as possible, and connect the steps and stages to make calls and meetings flow smoothly: 

Motivators give prospects a reason to listen and to answer your questions. Gaining agreement to an agenda lets the prospect know exactly what's happening. 

A Questioning Funnel gets prospects to write your Sales Presentation for you, and closing and agreement gaining is woven into every stage. 

See the benefits of using a proven sales process...

The Benefits of Using a Sales Process

In my experience, when you use a sales process of stages and steps you will:

  • Close more sales
  • Achieve consistent sales results
  • Be confident in meetings and on calls
  • Know where you are and what to say at all times
  • Have a clear objective for each sales step leading to the Closing Stage

Put all these benefits together and you get way to achieve consistent high sales and income generation that can make a real difference. 

Selling by using sales stages as a foundation for your words works for all types of sales. Quick low value impulse sales, technical products and services that require logical decision making, B2B or B2C sales, and complex contracts of high value.

Let's look at the 4 stages that make up the Sale Process...

The 4 Stages of the Sales Process

The Introduction Stage

The most important stage and it contains the step that is crucial to the success of the meeting or call - The reason for the conversation.

See how to set up the conversation with a brief and concise introduction of what you do and why your talking to the prospect. 

How do you currently motivate prospect's to move forward with you? 

A good Introduction Stage can prevent objections and grab the buyer's attention. 

Learn more about the Introduction and see sales training on creating this stage for your call or meetings on the Sales Introduction page

The Questioning Stage 

If you ask the questions correctly and organise the information you are given, prospects will write your Sales Presentation for you.

One of the most difficult stages for sales people to learn: What to ask, how to structure the questions, how to organise and use the answers, and keep the prospect's attention. 

In this section we cover the structure of your questions to discover the prospect's needs, wants, and desires, and how to use a superb sales technique: The Sales Questioning Funnel

To see the answer to how to ask sales questions, visit the page on Sales Questions

Sales Presentation Stage

Learn how to organise and use the information you collected in the Questioning Stage on the prospect's needs, wants, and desires, to create a powerful Sales Presentation.

Discover a unique technique to connect the Questioning Stage to the Presentation Stage so your conversation flows smoothly towards agreement gaining and closing.

Present your solutions, offers, and proposals in a way that grabs the prospect and engages with their requirements. 

Get all this sales process training by visiting: Sales Presentations 

The Closing Stage 

When you have used the earlier training for each sales stage, closing the sale becomes very easy. 

The agreement gaining you have completed throughout the call or meeting means you can create a simple question to gain agreement to your presentation.

We discuss how you have gained agreement that stacks up and makes closing easy, and how to create your closing question.

See new ideas on closing sales in the Closing Stage

Add the Words to Your Sales Process

When you use the sales process for your sales calls or meetings, it forms a framework around which you wrap your words. 

Use the right words and you will close more sales and get more customers. 

The sales training course, Selling Success includes a 20 page exercise program shows you how to customise the sales process and select the best words for your sales role. 

The course is the training that I have successfully delivered to many corporate teams, both field sales and telesales, and now you can use the same proven course to create your sales scripts. 

See the details of the course at Selling Success

The Stages of the Sales Process

You can see sales training on each of the 4 stages of the sales process at:

The Introduction Stage

The Questioning Stage 

The Sales Presentation Stage

The Closing Stage 

A Basic Guide to the Sales Process

Learn how to sell anything with this mini sales training course: How to Sell in a Nutshell

Learn how to sell anything with this mini sales training course on using a sales process, How to Sell in a Nutshell. Move prospects from the introduction on a  telesales call or at the start of a sales meeting through to closing the sale. 

With agreement gaining woven into the sales process, closing the sale becomes just a simple, no pressure question because you have done all the work in the early stages. 

Learn the 4 stages of a sale and the smaller steps of each stage to form a smooth pathway to guide your prospects to the close. Customise the process for your sales role by adding our own words. Whether you sell to retail customers, B2B or B2C buyers, or large organisations, the process will work for you. 

How to sell is a nutshell version of the Selling Success complete sales training course. It introduces using a sales process and many people buy it before investing in the Selling Success course. If you later order Selling Success you can get the price of How to Sell refunded. 

See more information by visiting: How to Sell and start using the mini-course to increase your sales today for just £9.97

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