Sales Training Proven by Successful Professionals 

Sales training to increase sales and achieve repeatable results that will give you job security, create a consistent high income, or grow your business. From appointment setting calls through all the sales stages to closing the sale you'll find everything you need for your sales role. 

I'm Stephen Craine, for over 25 years I've successfully managed and trained field sales teams, telesales teams, and appointment setters, in a wide range of markets. Here on the website I offer you the benefit of all that experience. The techniques I developed and refined have already proven successful for people selling all kinds of products and services, so you know they will work for you. 

Find The Sales Training You Want

To get started you can click the images below or use the navigation bar above. The website is undergoing a complete upgrade of all the content, courses, and eBooks to include the latest sales techniques and most up to date ways to increase sales. If you find a link that isn't working, don't worry it soon will be.

Free sales training resources- eBooks and mini-courses

Free Sales Training

Browse eBooks & mini-courses that you can start using today. Pick up sales techniques unique to this website. Visit Free Sales Training



The sales appointment call process stages for making cold calls

Sales Appointment Call Process

Sales training on making successful sales appointment calls. A full section that takes you through creating a script for each stage of the call: Appointment Setting

The stages of the sales process

The Sales Process 

Sales training on the sales process. A full section of the website that takes you through the stages of a sale. Start our training at: Sales Process  



Sales training programs - Everything you need to be successful in sales.

Sales Training Programs 

Sales Training Programs already proven by working sales professionals, so you know they will work for you. Everything you need to be successful in sales. Visit The Shop

Free newsletter on sales, sales training, appointment setting and everything sales related.

Newsletter Ezine 

Get The Sales Buzz free newsletter with a different sales tip, technique, article, or example each week: The Sales Buzz

Free Sales Training

Browse eBooks & mini-courses that you can start using today. Pick up sales techniques unique to this website. Visit Free Sales Training

The Sales Process

Sales training on the sales process. A full section of the website that takes you through the stages of a sale. Start our training at: Sales Process  

Sales Training Programs 

Sales Training Programs already proven by working sales professionals. so you know they will work for you. Everything you need to be successful in sales. Visit The Shop

Free newsletter on sales, sales training, appointment setting and everything sales related.

Newsletter Ezine 

Get The Sales Buzz free newsletter with a different sales tip, technique, article, or example each week: The Sales Buzz

Sales Appointment Call Process

Sales training on making successful sales appointment calls. A full section that takes you through creating a script for each stage of the call: Appointment Setting



Updating the Proven Sales Training Website

Recent Updates

  1. Close the Sale with a Proven Sales Process

    Sep 22, 21 03:15 PM

    Close the sale using a proven sales process that gains agreement at every stage and makes asking for the order simple and easy

    Read More

  2. Appointment Setting - Create Successful Scripts

    Sep 22, 21 02:33 PM

    Sales appointment setting training to create successful scripts in your own words for cold calls, enquiries, and lead follow up calls. ,

    Read More

  3. Increase Sales with 2 Professional Sales Training Courses

    Sep 21, 21 03:43 PM

    Increase sales with 2 professional online sales training courses that show you how to sell - From first contact with a prospect to closing the sale

    Read More



Updating the Sales Training 

Parts of the website, the free sales training, and the professional courses have already been updated and new sales training added. The techniques, training, and tips on what to say now include the latest sales etiquette, strategies, and processes, all proven to work.

The latest pages to be rewritten will be shown here, in the Recent Updates area. Follow the links straight to the pages. 

New and updated pages and sections will also be included in the Sales Buzz weekly eZine Newsletter. 

Sales styles and conversations change

Sales training, how you contact potential customers, and the style and content of conversations you have with prospects all change with time. The structure of a good sales process stays the same, the objective at each step seldom changes. It's the words you choose to wrap around the process that change. That's why the training here focuses on helping you create scripts and reminders so you can use the words that are most effective, and natural sounding, for you. 

Think back 5 years, email marketing, sales messages, and the way we contact prospects was totally different. The style of your sales conversations had a different feel and tone. Go back 10 years, would the the sales methods and conversations work today. 

Remember the days of BOGOFF (buy one get one free) being effective. If you use that sales technique now the results will be very different and you could damage the reputation of your products and your business. 

GDR, data protection, and restrictions on emailing and cold calling have also changed and the content on the website and in the courses offered is being updated to reflect the changing fashions, trends, and successful styles of selling in today's sales world. 

As with all the sales straining you will find here on the web pages, in the free training eBooks and the professional courses, the updated training has already been tested and proven successful.