Back to Back Issues Page
The Sales Buzz Issue 330 - Sales Appointment Objection - We already have a supplier
September 21, 2016

Sales Appointment Objection - We already have a supplier

We already have a supplier is a common objection on sales appointment cold calls.

Many prospects you contact will already have a supplier for what you sell.

Unless something goes wrong with that relationship, at a time just before you phoned, the prospect may want to stay with that supplier.

There are many reasons for this:

Fear of making a bad decision.

Not wanting the hassle of negotiating with a new supplier.

Ending a long relationship.

Their boss took on the existing supplier.

And many more reasons that you may not get to hear about.

Overcoming: We already have a supplier

Overcoming this common sales objection can be done successfully by offering to show the prospect what you can supply so that they can compare your proposal to what they have now.

You can use the benefits of meeting with you:

They can compare what they get now to your proposal.

After meeting with you they will know whether or not they should be thinking about change.

They can show that as a buyer they are taking actions to keep informed on options available.

Meeting with you could help them push for improvements with their current supplier, such as pricing, service levels, delivery options, order sizes, and many more features.

It’s really important to remember that you are not trying to sell to them at this stage, you are offering your time to give them knowledge and information so they can then make a decision.

Gaining a sales appointment is the objective. Selling your product is done at the appointment. Don't try to compete with the competition on the sales appointment call.

Other Ways to Overcome this Objection

Respond by letting the prospect know that most of your current customers had a supplier before they came to you. After seeing what you could offer, or trialing your products, they then made a decision to buy from you.

You can use the fact that they already have a supplier as the reason you’re calling and the reason they should meet with you. You’re calling because many businesses, just like theirs, continue using the same old supplier and miss out on better deals offered by companies like yours.

Get More Sales Appointments With Buyers

The above is just one objection that can stop you're calls and prevent you getting those important meetings with buyers.

Learn how to prevent and overcome sales appointment objections, and how to create your own call script, and get more sales appointments with buyers. See more at Sales Appointments

Make a Comment

Want to leave a comment on this issue of the Sales Buzz.

Tell us what you think, and add your techniques and ideas on the same topic.

You can leave a comment and see the ones already made by other readers of the Sales Buzz at Share Your Opinions...

See more ideas, tips, and proven techniques developed in the real sales world on our website at

Get The Sales Buzz Delivered to Your Inbox

Did you get this copy of The Sales Buzz delivered to your inbox?

Or did someone send it to you?

Maybe you just stumbled across us while browsing the Internet. If you like what you've seen we can send you your very own copy straight to your inbox every week.

Just click the image or the link below and leave us your email address on that page.

We have a strict Privacy Policy and we never pass on your details or use them for anything else.

When you ask us to send you The Sales Buzz we'll give you 2 sales training courses, with unique sales techniques that you will not have seen before, completely free of charge. Get your 2 free training courses and The Sales Buzz...

People Like You Will Like The Sales Buzz

If you like the Sales Buzz so will your friends, team members, and colleagues.

We've prepared an invitation for you to send to anyone you think will want to see the Sales Buzz weekly ezine, and the 2 free eBooks: Need to Close Chains, and Motivators & Connectors.

Open the invitation and send to friends, colleagues, team members. As always we promise to use their email address only to send the Sales Buzz. Send an invite by opening The Sales Buzz Invitation...

I'm Stephen Craine from the website

Thank you for subscribing to The Sales Buzz, the Free Sales Training Newsletter for all sales people, small businesses owners, and sales managers.

Please feel free to copy and use the information that you find here.

All I ask is that you include a credit to the newsletter or the website, and a link back to

You can see all the back issues of this free sales training newsletter at Sales Buzz back issues...

Back to Back Issues Page