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The Sales Buzz Issue 80 - A special offer as a thank you for your support
July 07, 2010

Thank you for subscribing to The Sales Buzz the Free Sales Training Newsletter and Magazine for all sales people, small businesses owners, and sales managers.

In this week’s Sales Buzz!

A special offer only for Readers of the Sales Buzz

A complete set of professional sales training workbooks at a one off special offer low price, just for readers of this Sales Buzz Newsletter Magazine.

As a thank you for your support of the Sales Buzz Newsletter, and the Sales-Training-Sales-Tips website, this limited special offer will only be available to readers of the newsletter.

Scroll down to see more details on 4 Professional Sales Training Workbook courses offer...

Also in this edition of The Sales Buzz:

Corporate gifts – freebies – handouts – Do they work?

Last week we looked at aligning you or your business with people or organisations as a marketing technique. This included marketing techniques such as a retailer’s name on a shopping bag.

If you missed last week’s issue you can see all the back issues at Sales Buzz – Back Issues...

This week we look at marketing handouts, freebies, pens, company calendars etc, and we ask, do they work?

Scroll down to Corporate gifts – freebies – handouts – Do they work for some eye opening viewpoints that could change your ideas on marketing and save you or your company money.

Sales News - A new addition to the Sales Buzz

We look at sales and marketing stories in the news from around the world.

This week: What did Takeshi Ueno, head of Japanese chic sunglasses manufacturer Zoff, wave around in a managment meeting.

ebay: As a man gest a £5000 fine for bidding on his own items, how safe are online auctions.

And, how much is worth, find out by scrolling down to Sales & Marketing News round up...

You can also submit your sales stories and news that you think others will want to read.

Please feel free to copy and use the information that you find here.

All I ask is that you include a credit to the newsletter or the website, and a link back to

Did you get your free sales training ebook

If you recieved this Newsletter from a friend or colleague, or you clicked on it from the site Blog, did you get your free sales training ebook?

If you didn't, open the Free Newsletter page and claim your free copy of the great sales training and motivation technique called Need-to-Close-Chains.

Needs-to-Close-Chains is an effective sales training tool.

You can use it to prepare a sales pitch or presentation or train yourself and others on selling a new product.

It's also a really effective self motivation technique for getting into that top selling state between sales appointments.

To download your copy open The Sales Buzz Free Newsletter page and see why Need-to-Close Chains works so well.

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If you like what you see here be generous to your friends and colleagues ...and me.. and pass on this newsletter.

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Special offer only available to readers of this Sales Newsletter Magazine

As a thank you for your support of the Sales Buzz Newsletter Magazine, and the Sales-Training-Sales-Tips website, I am giving you this one off special offer.

Only subscribers to this newsletter will be eligible to receive the offer and because the price will be as low as we can make it numbers will be strictly limited 1000.

You will receive full details in a special mail out that will be coming directly to your inbox in the next few days.

So keep your eyes open and get ready to see if it’s something that you will want to take advantage of.

The offer will be for the complete pack of all 4 Sales Training workbook courses featured on the website.

So keep your eyes on your inbox for your invitation to get professional sales workbooks at a fantastic one off low price.

In the meantime here are some details on the courses, but do not buy any of the courses until you have received your invitation to our limited special offer price for Sales Buzz readers.

The Workbook Courses from the
Sales-Training-Sales-tips website

Making Sales Appointments by Telephone

The complete sales training workbook course on how to make sales appointments.

Normal price £24.50

To see more information on this course click the image or open How to make sales appointments in a new window.

Selling Success using a structured sales process

The sales training workbook that shows you step by step how to build a sales pitch for all products and services.

Normal price £24.50

To see more information on this course click the image or open Selling Success in a new window.

How to Overcome Sales Objections

The sales training workbook course that can really increase your sales as you overcome more and more sales objections.

Normal price £14.99

To see more information on this course click the image or open How to Overcome Sales Objections in a new window.

How to Close a Sale

The sales eBook that focuses on closing the sale right from the start of your sales pitch with your prospect.

Normal price £9.99

To see more information on this course click the image or open How to Close a Sale in a new window.

That’s a total normal price of £73.98 for the 4 Sales Training Workbook Courses.

Now think of a price you would want to pay for this set of professional workbooks.

Watch your mail inbox this week for your invitation to get all 4 workbooks for a very special offer low price, and see if it is below the price you want.

Corporate gifts – freebies – handouts
Do they work?

Many of us hand out marketing material with our company name on and we never think about whether it ever produces any sales. If it doesn’t then the money is better spent elsewhere.

Pens, calendars, note pads, cups, mouse mats, memory sticks and many other small items that can be found on our customer’s desks have all been used as marketing tools.

The theory is:

We give the customer a useful item with our name on it and they are so grateful that they will give us more business.

Our contact details will always be at hand as the item will always be kept close, and who knows, maybe other people will see it and they might want to contact us as well.

Has it ever worked?

Have you ever received a single call from someone that got your name from a coffee mug that you gave to them or their colleagues.

I see intelligent sales people and small business owners handing out stacks of calendars and diaries to their customers at New Year.

On all other types of marketing and advertising they invest in these same people measure the return on their outlay. But every year they hand out the freebies to customers and prospects and they have no idea if they ever get any new business in return.

Does anyone actually still use an old fashioned diary?
Most people have one on their phone and their laptop, they may even synchronise with each other.

It’s time to get creative

Turn the situation on its head and ask yourself: What return do I want from the marketing gifts I hand out.

Handing out gifts and hoping a prospect will reciprocate by giving us some business, or recommending us to someone else, is old fashioned, out of date, and a poor use of your marketing budget.

Get creative and look at new ways of getting your number in front of customers and prospects. The techniques that follow are aimed at sales operations with repeat business customers. But, with some thought, you can adapt the ideas for all types of sales.

What do you want prospects and customers to do

Ask yourself what is the purpose of your free gift to your customers and prospects.

Is it given just because they expect something from you at certain times of the year. Or, do you want your free gifts to actually do something for you.

So let’s start by thinking about the action you want the marketing gifts to encourage the customer to take. If you want the customer to phone you the next time they are thinking of buying, will a pen with your contact details on it really do that.

No, it won’t.

The only use the pen will have in this scenario is to give them your number once they have decided to take that action.

So how can you give the customer something that will motivate them to use you the next time they want to order.

Here’s a list:

Money off vouchers for next order.

Discounts on next purchase.

Regular emails with current offers and prices.

Newsletter with industry news, tips, and advice, and something to call your repeat buyers to action.

Invite to lunch with a presentation of the latest products, and a special low price if they order on the day.

Customer points every time they order.
This works well with petrol and gasoline suppliers and supermarkets and repeat business retailers, and it could be right for your business. The points you give can then be used to claim free gifts that customers actually want.

I like the points system because it motivates buyers to collect points so they can get a reward. There are many companies that will run this service for you.

Above there are just a handful of ideas but I hope they will get you thinking about getting a return on your investment into free marketing gifts.

What are your ideas and tips for effective use of marketing materials. Share your ideas on the Blog by opening
The Sales Blog...

Sales & Marketing in the news

The latest news round up from around the world.

ZOFF, a maker of cheap, chic glasses in Tokyo’s trendy Harajuku district, is hardly a place you would expect to find dedicated followers of management theory. But one day its boss, 38-year-old Takeshi Ueno,
came into a staff meeting waving...

An eBay trader has been given a community service order and made to pay nearly £5,000 in fines and costs for bidding on his own items to increase the price. See how widespread this practice is before you buy on ebay again...

Year's hottest weekend ensures buoyant sales of sun-related products. Sales of air-conditioning units and desk fans surged this weekend as sun-basking Britons sought to cool down in the sweltering dry heat. Read the story and think if you could take advantage of this sales opportunity...

BERLIN — The world's "most valuable" Internet domain name,, went up for grabs on Thursday having fetched 12 million dollars in 2006, a German firm handling the sale said on Thursday. Read more about

If you have a news story you think we should share, send details through our website Blog by opening The Sales Blog...

Short and to the point - Effective - and Practical

That's my aim with The Sales Buzz Free Newsletter and with all the selling and career techniques on the sales training website. You can learn sales skills without spending huge amounts of money or ploughing through long boring books.

Pick up sales techniques and sales skills from wherever you can. You do not have to spend huge amounts of money to get the learn sales skills that are right for you. I present sales techniques that are:

  • Easy to learn sales skills
  • Short and to the point
  • Simple to put into action

To make sure you don't miss out on all the right updates for you get the sales training Blog and you're in control of when you read the latest additions to the site.

The Sales Buzz

The Sales Buzz is the free newsletter for all sales people in all sales roles. If there is a topic you would like to see covered here use the contact form on the website and I'll get the best information, from working sales professionals, to learn sales skills and pass them on to you on this newsletter.

Wishing you the very best with your sales career.

Stephen Craine

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