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The Sales Buzz Issue 61-Sales techniques on pricing
January 26, 2010

Thank you for subscribing to The Sales Buzz the Free Sales Training Newsletter for all sales people, and small businesses sales managers.

In this Issue of The Sales Buzz
We focus on sales techniques on pricing

Small business marketing tips on pricing

Small businesses can overcome cheap competition from competitors that don’t take time to look at how they price and sell their products and services.

These sales techniques on pricing can help you overcome the challenge of bulk buying large organisations, and small businesses that eat into your profits with their cheap prices.

Scroll down the page and see how to make the most of the flexibility your small business has and use Sales techniques on pricing...

Free book on pricing and starting an online business

When I started my online business I needed help. It was all new to me and I had no previous Internet experience. This free book showed me how to calculate prices for the products I was selling.

It also gave me information on business plans and getting started with my website and online business. See more about this free training book by scrolling down to the Free book on pricing...

Please feel free to copy and use the information that you find here.

All I ask is that you include a credit to the newsletter or the website, and a link back to

Did you get your free sales training ebook

If you recieved this Newsletter from a friend or colleague, or you clicked on it from the site Blog, did you get your free sales training ebook?

If you didn't, open the Free Newsletter page and claim your free copy of the great sales training and motivation technique called Need-to-Close-Chains.

Needs-to-Close-Chains is an effective sales training tool.

You can use it to prepare a sales pitch or presentation or train yourself and others on selling a new product.

It's also a really effective self motivation technique for getting into that top selling state between sales appointments.

To download your copy open The Sales Buzz Free Newsletter page and see why Need-to-Close Chains works so well.

If you like it - Pass it on

If you like what you see here be generous to your friends and colleagues ...and me.. and pass on this newsletter.

If you know someone that could benefit from this free sales training please feel free to send them the newsletter, or the Need-to-Close Chains sales training tool.

Small business marketing tips on pricing

As a small business you might not have the buying power of the large corporate organisations.

This means you have to find marketing ideas to compete on price with your competitors.

Large companies that buy in bulk and sell in quantity can sell at lower prices. But as a small business you have the flexibility to package your products and services differently. This can be a unique selling point that attracts customers and increases sales.

By putting together bundles of products and services, some from different suppliers, you are offering value. And value is worth money to your customers. This is also a way of overcoming and handling price objections.

How to bundle sales packages

Using your experience in your field of business, look for the most common combinations of products and services your customers will want.

Something your competitors may not do is combine products from different suppliers together and then give a combined price.

When you market your small business sales in this way it can be difficult for your customers to compare prices.

These small business marketing ideas give the customer what they want.

They see it as your speciality, your unique selling point, and you can overcome cheap competition.

These sales techniques work for employed sales people as well

Even if you work as an employed sales person for a company that doesn’t offer these packages you can still use this sales technique.

Present your products as pre-priced bundles. Use your sales knowledge and experience to put together combinations of products and services your customers want.

Make the most effective use of any discounts you can offer when you price up these packages. Have the prices for each package at the ready. Even print your own price list of popular products bundled together.

Try out these sales and marketing techniques on price

Try out these sales and marketing techniques on pricing and let me know what success you have with them.

Adapt them for your market place, trial them with certain product lines, and develop the marketing ideas in real sales situations with real customers.

Then let me know what happens, share your successes with the visitors to the Sales Training Sales Tips Blog.

You can see more ideas on pricing and using these selling techniques at Small business marketing tips on pricing.

Free book on pricing and starting
an online business

Free sales training on what to charge for online goods and services.

Whether you have an existing online website or are thinking of starting an online small business, you need to know how to price the products and services you offer.

When I started the Sales Training Sales Tips website I looked for help in setting up the business, help with how to write content, and help with how to price the sales training workbooks I was going to sell.

But because I was unsure if the online business would be successful I wanted as much of this help as possible for free.

After searching the Internet for the best people to work with to get my small business online, I found a great free training book on how to price online goods and services.

It also gave me stacks of free information on getting my online business started and where I could get lots more free information.

Make Your Price Sell

The free book is called Make Your Price Sell and you can open it up as an e-Book and save it to your computer.

I recommend it for any existing small business online to check your pricing and make sure you are getting the best results from your website.

If you are thinking of putting an existing off line business onto the Internet then the information in this free book will be of great value to you.

And if you are one of the many sales people that would like to start their own small business online but don’t know where to start, this free book will show you just how easy it can be.

You can get your free copy of Make Your Prices Sell by clicking the link or the image above.

Short and to the point - Easy to read - Simple to put into action

That's my aim with The Sales Buzz Free Newsletter and with all the selling and career techniques on the sales training website. You can learn sales skills without spending huge amounts of money or ploughing through long boring books.

Pick up sales techniques and sales skills from wherever you can. You do not have to spend huge amounts of money to get the learn sales skills that are right for you. I present sales techniques that are:

  • Easy to learn sales skills
  • Short and to the point
  • Simple to put into action

To make sure you don't miss out on all the right updates for you get the sales training Blog and you're in control of when you read the latest additions to the site.

The Sales Buzz

The Sales Buzz is the free newsletter for all sales people in all sales roles. If there is a topic you would like to see covered here use the contact form on the website and I'll get the best information, from working sales professionals, to learn sales skills and pass them on to you on this newsletter.

Wishing you the very best with your sales career.

Stephen Craine

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