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The Sales Buzz Issue 38-Free Cold Calling Scripts For Sales Appointments
August 03, 2009

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This week’s issue is packed with sales training on giving you confidence when making sales appointments

Free Cold Calling Scripts For Making Sales Appointments

Free Cold Calling Scripts will show you how to build an exciting sales appointment call that keeps the buyer interested. My sales teams build their own appointment call process one stage at a time. They use key words and phrases that grab hold of the buyer’s attention and motivate them to move through the call and towards the sales appointment.

Handling Appointment Objections

Invest some time in learning how to handle objections on sales appointment calls and you will give yourself more selling opportunities without having to increase the number of calls you make.

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How to cold call and make sales appointments

Free Cold Calling Scripts For Making Sales Appointments

Free Cold Calling Scripts will show you how to build an exciting sales appointment call that keeps the buyer interested.

By using key phrases, and breaking the call down into stages, you can grab the buyer’s attention.

Then you will see how to use motivators to influence the sales prospect to move with you through the stages of the appointment call towards the agreement gaining stage.

You stay in control, and most important you will sound confident as you know what to say and where to go to next at each stage.

We use cold calling scripts as an example for sales appointment training because they are the hardest calls to make.

The appointment setting techniques work just as well on follow up calls, warm leads, and referrals.

As you gather important information during the call you will decide if this is a good sales opportunity or are you wasting your time.

A great sales appointment tip is to list the information you need to know to qualify your prospect as a potential buyer.

Notice I said, ‘List the information,’ and not list the questions.

There is a very good reason for this and a great way to avoid a common mistake, which you will see later.

Here are many common mistakes people make when putting together cold call scripts.

Follow this free cold calling scripts building process and you will avoid them.

The cold call sales appointment process

Start with a stunning introduction that gives the prospect:

  • A possible benefit they could get from you
  • A really good reason why you are calling
  • Motivation to move to the next stage of the call

Building a great sales appointment introduction is easy and only takes a few minutes. You can then move on to the next stage of your call and build a really effective cold calling script...

Handling Appointment Objections

Handling appointment objections is a skill all sales people can benefit from using.

When I’m training sales people there are common objections that come up in all industries:

The customer wants to talk price, they are too busy, or simply not interested, and that’s before you have told them what the call is about.

...Doesn’t that make you want to say, ’What is it that you’re not interested in?’..

These common sales objections can be overcome, or even better you can inoculate your cold calls against them. There are some very simple telephone techniques that will stop these objections happening.

When they do arise make sure you are prepared and know how to handle appointment objections, because they stand in the way of you and an opportunity to earn commission or grow your business.

There is one really effective telephone technique where you use the objection as the reason why you are calling. This really doe work well. It takes all the steam out of the objection and makes it difficult for the buyer to do anything other than listen to what you have to say.

To see how to use this objection handling strategy and become confident at overcoming those barriers that stop you getting in front of potential customers, open Handling Appointment Objections and increase your sales opportunities...

Short and to the point - Easy to read - Simple to put into action

That's my aim with The Sales Buzz Free Newsletter and with all the selling and career techniques on the sales training website. You can learn sales skills without spending huge amounts of money or ploughing through long boring books.

Pick up sales techniques and sales skills from wherever you can. You do not have to spend huge amounts of money to get the learn sales skills that are right for you. I present sales techniques that are:

  • Easy to learn sales skills
  • Short and to the point
  • Simple to put into action

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The Sales Buzz

The Sales Buzz is the free newsletter for all sales people in all sales roles. If there is a topic you would like to see covered here use the contact form on the website and I'll get the best information, from working sales professionals, to learn sales skills and pass them on to you on this newsletter.

Wishing you the very best with your sales career.

Stephen Craine

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