The ABC of sales

Back in the days when I started in Direct Sales this was drummed into us repeatedly by managers.

The ABC of sales is to Always Be Closing.

There was a daily early morning meeting before we hit the streets and this was the mantra: ABC - Alaways Be Closing.

We were shown how to attack every opportunity to gain agreement from the customers by twisting around their words.

It sounds ridiculous now. I don't know how we got away wih it. Every time a customer asked a question we turned it into a closing question.

Always Be Closing was the quote I remember most but a more subtle approach is required nowadays.


Click here to post comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Motivational Quotes.

Return to top of page