The ABC of sales

Back in the days when I started in Direct Sales this was drummed into us repeatedly by managers.


The ABC of sales is to Always Be Closing.

There was a daily early morning meeting before we hit the streets and this was the mantra: ABC - Alaways Be Closing.

We were shown how to attack every opportunity to gain agreement from the customers by twisting around their words.

It sounds ridiculous now. I don't know how we got away wih it. Every time a customer asked a question we turned it into a closing question.

Always Be Closing was the quote I remember most but a more subtle approach is required nowadays.


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