Self Improvement and Motivation Technique for Sales

Free Sales Training eBook - Need to Close Chains

A self Improvement and motivation eBook with a unique technique that gets you prepared to give your best in front of buyers.

This free eBook give you a sales training technique called Need to Close Chains that shows you how to connect customer needs to features and benefits and generates a motivated selling state whenever you need it.


The Need-to-Close-Chains ebook will:

  • Show you how to build new neural pathways that focus your mind on how to sell.
  • Give you the ability to think on your feet when you’re with customers.
  • Generate a powerful motivated selling state in seconds whenever you need it.
  • Help you to create benefits based sales pitches for any product or service.


And you can use it for your own career development or to train and coach your sales teams.


A Proven Self Improvement and Motivation Technique

You will not have seen this sales training technique anywhere else, it’s unique, and was created for the sales teams I’ve managed and trained.

The Need-to-Close-Chains are proven to be a successful self improvement and motivation tool by working professionals and have now been developed to have many different uses:

  • A great ice breaker exercise in meetings and training sessions.
  • Boost motivation levels to put you in a selling state whenever you need it.
  • Learn new product knowledge from a sales perspective.
  • Training technique to learn correct use of Needs , Features, and Benefits.
  • Moves sales people away from selling on price to value based sales.


Need to Close Chains as a Sales Training Technique

As a sales training technique it will build chains of connections between the needs of a customer, the benefits your products or services have that will meet those needs, and the features of your products and services that will deliver those benefits.

With the final link in the chain being the closing, trial closing, or agreement gaining, line that you use to move you closer to closing the sale.


Self Improvement and Motivational State Changer

First thing in a morning, on your way to meeting a prospect, before a sales team meeting, or preparing a sales presentation.

These are all times when you need to get into a state of motivation that will give you the best access to all your sales skills, experience, and knowledge.

Have you ever gone into a meeting with a client and really only started using your sales skills and getting into it part way through.

Sometimes you realise this too late.

You can’t recover the mistakes you made at the start when you weren’t really in the right frame of mind to give it your best.

Using the Need to Close Chains as a mental training exercise to get into the right mindset for selling will mean you are at your best from the start of your meetings with prospects.

The mental exercise prepares you and brings the connection chains of customer needs, product benefits, features to deliver benefits, and closes and agreement gaining, into your mental focus.

You will be on your top game from the start and it will show to both you and your prospects.


Learn a New Product from a
Sales Perspective

How do you, or your sales teams, learn about new products or offers.

In many organisations someone from the dept that developed the new product will give a detailed presentation. But is that the best way for sales people to approach a new product?

Once you’ve got the technical details and the features you can use the Need to Close Chains to learn the new product from a sales perspective. 

Learning a product in this way will greatly increase the number of benefits that you find and quickly link them to the features that will deliver them. 

You can match customer needs, to benefits to meet those needs, to features that deliver the benefits, and to appropriate closing or agreement gaining lines.  Give it a try with a current product and see how much new sales information you come up with. 


Sales Manages and Trainers 

At every stage of the selling process your team can benefit from connecting customer needs, wants, and desires, to the benefits and features of your products and services. 

You can use the structure of the Need to Close Chains as the basis for a full training session that is interactive, thought provoking and different to anything your team has seen before, and I know that because I developed the technique. 


How to Get The Free Self Improvement and Motivation eBook 

To get your free Need-to-Close-Chains self improvement and motivation training eBook simply try our free weekly newsletter ezine, The Sales Buzz.

If you don’t like it after the first edition just unsubscribe...We won’t be offended...

This website has a strict privacy policy and your email address will never be passed on or used for any other purpose. 

When you try the Sales Buzz you will get the eBook Need to Close Chains, plus another original sales training eBook called Motivators and Connectors, a great addition to any sales pitch that you will not have seen before. You can see more information on this second free eBook at at Motivators and Connectors  


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About the Author 

Stephen Craine is a professional  sales manager and corporate trainer.

The courses and information on this website are the result of over two decades of hands on sales training and management experience.

That means the training you'll  find here has been developed and refined while working with real sales professionals in a wide range of markets and industries.

The selling techniques have been tested and proven while selling to real prospects, not just in classroom role plays.

Because real sales people depend upon this training being effective you know that you can also depend upon the results you will achieve when you invest in the courses.

With a full money back guarantee, and direct contact with the author via the contact pages of this website, you can see that we have every confidence in the service we offer.

What you get is a unique and successful approach to training, on all aspects of selling, that can be relied upon to give you results.

You can read more about Stephen, and his goals for this website, by opening the about us page in a new window.




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