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The Sales Buzz Issue 279 - The Effective Sales Technique that You Can Copy
July 23, 2015
The Effective Sales Technique that You Can Copy
Want to see the effective sales technique that is currently being used by a national cable TV and Broadband provider and that you could easily adapt and copy?
This is being used by a company that I used to work for and that I still admire as a forward thinking sales organisation.
When I looked into the subtle detail of their latest sales and marketing campaign I just had to share it with you.
The technique works by getting a great customer response pre-sale.
With this technique you could also gain:
A pre-sale ready-made hot prospects list.
A way to create desire for your products and services.
A competitive reaction that makes people want your attention.
Your products perceived as having additional value by your prospects because you use the sales scarcity technique.
The Effective Sales TechniqueLet me give you a brief outline of the main theme of the effective sales technique.
Then you can decide to read more and get some ideas on how to adapt it for your sales role.
The cable company have launched a campaign aimed at geographical areas that have not yet been cabled so they can't yet receive the TV and Broadband services.
The campaign says that they will cable some of the areas but not all of them.
The decision on which areas they will spend money on laying the cable will be made by seeing how many people in each area respond to the adverts saying that they want the services.
On the face of it you may think, yeah it's a good idea.
Wait until you analyse it a bit deeper, there are subtle sparks of brilliance.
And all you have to do is adapt the effective sales technique for your sales role or small business and you could have a whole new sales and marketing campaign, or a new approach to selling on your area or territory.
See the full article, including examples of how to adapt the technique for your sales role, at Great Sales Technique...
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I'm Stephen Craine from the website Sales-Training-Sales-Tips.com
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