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The Sales Buzz Issue 115 - Creating a sales pitch that works
March 21, 2011
Hi,

I'm Stephen Craine from the website Sales-Training-Sales-Tips.com


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Creating a Sales Pitch That Works

This week I received several questions via the website from small business owners that sell their own services. One of the questions was from a personal trainer in New York who wanted some ideas on building a sales pitch and creating a sense of urgency that motivates the sales prospect to buy now.

The question covered many of the challenges that self employed and small business owners face when selling their products and services.

You can see the full question and the reply, and share your ideas and comments, by opening Personal training sales questions...


Creating a Sales Pitch

Most people creating a sales pitch follow the basic stages of a sales process. They create an introduction and they follow that with questions to discover the buyerís needs. Then comes the sales presentation and that leads to closing the sale.

Thatís the basics but there are lots of additions that you can make to each sales stage that will work towards closing more sales. Here are some examples:


Sales Introduction

One simple to understand reason for you to be speaking to the sales prospect. This can be the benefits to the prospect of the specific offer that you are about to pitch. It can also be something about you, your company, or your product or service, that benefits the buyer.


Sales Questions

Motivate the buyer to answer your questions. Give them a reason to move to the next stage of the sales process with you. Use a phrase such as: So that I can show you the best service for you, let me ask you...

Then start your sales questions with a wide open question that gives the prospect a free choice over what they answer with first.


Sales Presentation

A really good sales tip is to listen actively to the answers that the prospect gives to your sales questions and take notes. Not just of the information they give you but the order that they present it to you.

When you start your questioning stage with an open question the prospectís first answer will be related to whatever is most important to them. Listen to the order of the topics they raise relating to their needs and note them down. When you present your sales offer to them always start with the topic at the top of your notes from the questioning stage. Then continue your presentation by going down the list.


Closing the sale

When you know how to use the closing technique of asking a simple direct question, closing the sale becomes easy. No tricks, bullying, or mind bending psychological sales techniques. When you know how to use a straight question you retain your credibility and leave the door open if you donít get the sale this time.


More Techniques to Create a Great Sales Pitch

The above techniques are small additions that you can make to your sales pitch, and the impact of adding lots of these techniques soon stacks up and influences the prospect.

Imagine how good your sales pitch would be if you used a sales process with every stage of the sale tuned to its most effective.

In my sales training course, Selling Success, I show my sales teams how to stack all these techniques and more, and create a sales pitch for any product or service.

It gives them simple step by step instructions and a set of exercises to follow.

As well as creating a great sales pitch it helps teach the finer points of selling and helps people of all abilities increase their knowledge.

Give the course a try for yourself and see how it works for you by seeing more information by clicking the image above or by opening Selling Success Sales Training Course


Selling Success Sales Training Course is only available from the website www.provensalestraining.com




Tell Friends & Colleagues about The Sales Buzz

Invite your friends and colleagues to get the Sales Buzz.

We've prepared an invitation for you to send. It gives your colleagues information on how to get the Sales Buzz and the 2 free eBooks that they will receive.

Open the invitation and send to as many people as you think will gain from receiving this newsletter. Open and send the Sales Buzz Invitation...




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