Do You Cold Call B2C to Make Sales Appointments

When you cold call B2C prospects at home to make sales appointments you have to quickly grab their attention, otherwise they will give you some poor made up excuse to end the call.

They’ve been out at work all day.

They now want to relax and see the time at home as theirs and they don’t it invading by sales cold calls.

Your sales appointment cold call has to sound more important to the prospect than what they are doing when you phone them.

If it doesn’t you won’t get past the opening introduction.

Direct sales people want to learn how to put sales training into action to create an effective reason for calling that will grab the attention of the majority of the prospects they call.

Cold Call B2C -How to Grab a Prospect’s Attention

I’ve said this next line many times and I’ll repeat it again: The reason for calling is the most important line of your sales appointment call script.

If you don’t grab the prospect’s attention at the start of the call you will not get past the Introduction and you will not get a chance to gain agreement to a meeting with them.

So how do you create a reason for calling that will work for you?

Use Benefits to Hook the Prospect

The benefit gives them a reason to listen to you, a motivator to give you just that little bit more time to put your story to them.

To decide which benefit to use in your reason for calling consider the following 2 sales training statements:

1. You need a benefit with enough strength that it will make direct sales prospects at home turn their attention away from what they were doing and focus it on the potential benefit they could gain by listening to you.

2. The benefit you use must have a wide enough appeal to be relevant to the majority of the B2C prospects that you cold call.

Strength v Relevance

That reason for calling is relevant to me and I will listen. It meets the criterion of statement No1 above.

But does it meet the requirements of No2?

Probably not, unless the sales person making the B2C cold calls has a list of prospects to call that is so specific the majority of people on it can’t touch type, spend 3 hours plus a day typing, and work from home.

You can see how you have to get the balance right so the benefit that you use in your reason for calling is strong enough to grab a prospect’s attention, but also relevant to the majority of people on your B2C cold calling list.

Learn how to put this sales training into action and create your own effective reason for calling that will grab the attention of the majority of your B2C direct sales prospects at home by going to How to cold call...

The Sales Buzz is published by the website www.provensalestraining.com.

People Like You Will Like The Sales Buzz

We've prepared an invitation for you to send to anyone you think will want to see the Sales Buzz weekly ezine, and the 2 free eBooks: Need to Close Chains, and Motivators & Connectors.

Open the invitation and send to friends, colleagues, team members. As always we promise to use their email address only to send the Sales Buzz. Send an invite by opening The Sales Buzz Invitation...

I'm Stephen Craine from the website Sales-Training-Sales-Tips.com

Thank you for subscribing to The Sales Buzz, the Free Sales Training Newsletter for all sales people, small businesses owners, and sales managers.

Please feel free to copy and use the information that you find here.

All I ask is that you include a credit to the newsletter or the website, and a link back to www.Sales-Training-Sales-Tips.com.

You can see all the back issues of this free sales training newsletter at Sales Buzz back issues...